by: Todd Helvik
What if you could set up a prominent booth for your business at the biggest shopping mall here in the Valley where over 80% of local residents look for your local services just like yours with thousands upon thousands of potential customers searching your niche per month? Your first thought would be “Where do I sign up” and your second thought would be “how much does it cost”. Well that is exactly what you can accomplish with a successful website ranking high in popular search engines like Google, Yahoo & MSN.
But how do I get listed up there?
Like anything else, to be successful it will take time and don’t expect to be an overnight success but it is not possible and you should be very weary of any company that promises otherwise.
Determining Factors
There are plenty of factors determining what seperates top websites from the rest and the main ingredient is links. I saw a good analogy on another blog that I am going to steal that provided the similarity to how high school students are only as popular as their friends. It is the same way with links. If you have popular or what Google refers to as “relevant” links pointing to your site then it will place you higher in the rankings in response to your fellow “classmates” or websites saying that you are relevant and worthwhile.
Once they show up, then what?
Converting potential customers is what really makes the difference when it comes to internet marketing. You can have the highest ranking website in the world but if potential consumers land on your site and find irrelevant or hard to understand content not driving them in a certain direction you can bet they will not stick around for long. The average web browser makes their decision whether they will stay on a website in 4 seconds or less so it is extremely important to get your point across early and often.
Phoenix Seo Questions
If you have any questions about the current state of your site or want some free tips or pointers that can help you along in the rankings or customer conversion process go ahead and shoot me an email or give me a call and we can talk about it. There’s no better time than now to start the SEO process, the customers are out there looking, make sure they find you.
May 26th, 2009 at 1:58 pm
Great Information to know. My company started a local ad campaign a few weeks ago to attract more customers in our area.
May 27th, 2009 at 1:03 pm
Great information. Even if you get visitors to your website it’s very difficult to sell something online since customers can’t actually view the products or services. Usually no one is avaliable to talk to them about the product or service so you really have to gain their trust in order to close the deal!
June 25th, 2009 at 11:47 pm
Search engine optimization is really needed for a website to get popular and the importance of user friendly interface cannot be denied. Thanks for this nice information.